How Traditional Financial Institutions are Innovating for Web3
22 Dec 2023

As Web3 takes center stage in the evolving financial landscape, traditional financial (TradFi) institutions from banks, funds, insurance, etc., are swiftly adapting to its rise, marked by digital assets, decentralized finance, and user-centric new paradigms. At its core, Web3, with its reliance on blockchain and decentralized technologies, is revolutionizing the foundational infrastructure and business models within the finance sector. To stay ahead in this competitive arena and cater to the dynamic needs of customers, TradFi institutions must delve deep into the trends of Web3, rapidly positioning themselves within this burgeoning space.

Digital Asset Services

Innovating business models to cater to the digital era's investment demands becomes crucial for these institutions. Among the promising avenues for growth, digital asset services stand out. The digital asset market has witnessed significant growth, with investor interest surging. For instance, Bitcoin's remarkable rally, breaking past the $40,000 mark in December 2023 for the first time since the bear market, signals the ongoing relevance and appeal of digital assets. With a year-to-date gain of 134.6%, Bitcoin's performance has notably outshone traditional assets like gold and the Nasdaq index.

In the Web3 era, the importance of digital assets as a core financial asset is undeniable. This presents an opportunity for established players like investment banks, private equity funds, and insurance companies to leverage their credibility and expertise. Offering secure and reliable digital asset services, such as establishing digital asset exchanges, custody, and financing services, could be a game-changer. Notable instances include JPMorgan's development of a blockchain-based digital asset trading platform and DBS Bank's pioneering effort in Asia to launch a digital asset exchange in 2019. BNY Mellon's foray into digital asset custody platforms in late 2022 is another testament to this trend.

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Key Movements in Equity, Commodities and Cryptocurrency Markets

Source: Bloomberg, as of December 1, 2023; Collation: Hang Seng Bank

Asset Tokenization

Traditional financial institutions are increasingly focusing on how to utilise DeFi technology to tokenize and fractionalize real world assets (RWAs), thus improving efficiency, reducing costs, and addressing pain points in the traditional financial system. In 2023, tokenization of real world assets has not only become a hot topic in the Web3 realm but has also gained significant attention from traditional financial bodies and regulatory authorities globally, marking it as a strategic direction for development. Such tokenization benefits all market participants, particularly attracting high-net-worth clients and reducing scale costs. Prominent financial entities like Citibank, JPMorgan Chase, and Boston Consulting Group have published research reports on tokenization and are actively advancing pilot projects. The Hong Kong Monetary Authority highlighted tokenization as playing a key role in Hong Kong's financial future in its 2023 annual report. Moreover, the Monetary Authority of Singapore, in collaboration with Japan's Financial Services Agency and financial giants such as JPMorgan Chase and DBS Bank, has initiated 'Project Guardian' to explore the vast potential of asset tokenization.

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Source: blaize.tech

 

Metaverse 

The rise of the financial metaverse is reshaping how banking experiences are perceived, blurring the lines between human interaction and virtual reality. The metaverse, still in its nascent stage, offers a new realm where economic activities like buying, selling, and trading of digital assets, virtual currencies, and goods can take place. Banks are beginning to explore this domain, as evidenced by JPMorgan's establishment of an interactive lounge in the metaverse and Quontic Bank's virtual banking service point, "Outpost," in the metaverse. Kookmin Bank (KB) in South Korea is an early explorer in merging finance with the metaverse, indicating the potential for banks to expand their services in this virtual realm. As metaverse technology advances, banks are expected to expand their services within this domain, offering innovative financial products and services. They can establish branches, implement secure identity verification and payment solutions, and support digital asset transactions in the metaverse, fostering closer customer relationships and creating personalized, immersive banking experiences.

Blockchain Payments and Settlements

Blockchain technology's impact on payment and settlement is another critical area of transformation. There are pain points in the payment industry such as high handling fees, low-cost efficiency of cross-border transfers, poor interoperability of different networks, and security and privacy hazards such as the operation mode of centralized institutions, etc. The emergence of blockchain technology has provided the payment industry with a new way of thinking to solve these pain points, and thus centralized payment institutions, including banks, have begun to actively explore its application. Notable developments include SWIFT's research into distributed ledger technology, Mastercard's collaboration with blockchain company R3 to build a cross-border B2B payment platform, and UBS's launch of the we.trade blockchain trade finance platform. 

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Source: Deloitte merchant adoption of digital currency payment survey

According to a 2022 Deloitte survey, nearly three-quarters of U.S. retailers plan to accept digital currency payments within two years, showcasing the growing confidence in and potential of digital currency payments. This indicates that digital currency payments are poised to become a significant trend in the future of payment industries. Web3 represents the future of finance, with more financial institutions seeking to enter the space or forming teams to explore and establish Web3-related businesses. However, starting Web3 initiatives from scratch is challenging, requiring substantial time and capital investment, and navigating complex technologies and strict regulations. Thus, financial institutions are partnering with experienced blockchain technology service providers for a swift and strategic entry into the Web3 domain.

ChainUp, as a technology company focused on blockchain technology solutions, provides a range of innovative solutions for financial institutions, aiming to play a larger role in accelerating the transition of traditional finance into Web3. ChainUp can support financial institutions in the following ways:

- Digital Asset Services: This includes helping financial institutions to build digital asset trading platforms, enabling them to offer trading services for both traditional financial assets and digital assets. Key features include trade matching, order management, and risk control management, all designed to meet the needs of financial institutions. Additionally, digital asset custody services are provided, offering the most secure, reliable, and user-friendly solutions designed by seasoned security and technology experts. This aids institutions in managing and storing digital assets efficiently.

Asset Tokenization Solutions: ChainUp offers asset tokenization solutions to assist traditional financial institutions in digitizing assets such as stocks, bonds, and real estate. Leveraging blockchain technology, these assets can be issued, traded, and managed digitally. This empowers financial institutions to take advantage of blockchain's immutability, transparency, and efficiency, enhancing asset liquidity, reducing transaction costs, and offering more investment opportunities to investors.

Metaverse & NFT Platform Development: ChainUp's Gaming and the Metaverse solution integrates NFTs, the Metaverse, and Web3 to facilitate a complete transformation in the gaming industry. This approach leads to more personalized gaming experiences, enhanced realism, and richer interactions among players, providing them with more economic opportunities and autonomy.

Financial Derivatives and Innovative Financial Products: The ChainUp Investment team specializes in designing and implementing various derivatives and products according to the needs of financial institutions and market trends. These include digital asset futures, options, and index funds. This service enables financial institutions to develop and launch financial derivatives and innovative financial products related to digital assets.

Compliance and Regulatory Support: ChainUp provides compliance and regulatory support to ensure that financial institutions adhere to the relevant laws and regulations during the integration of traditional finance and digital assets. The Trustformer team, well-versed in the compliance requirements of the financial industry, offers solutions to ensure the lawful operation and compliance of financial institutions.

Through these solutions, ChainUp can help financial institutions find new growth opportunities in the Web3 domain, promote the development and innovation of the digital economy, innovate business models, offer innovative financial products, and meet user demand for digital assets and blockchain technology.

The adaptation and integration of Web3 technologies represent a significant leap for traditional financial institutions. By harnessing the potential of digital assets, asset tokenization, the financial metaverse, and blockchain payment systems, these institutions are not only keeping pace with the changing times but are also poised to redefine the financial services landscape. With the support of companies like ChainUp, the traditional financial sector is well-equipped to explore these new frontiers, ultimately driving innovation and growth in the rapidly evolving digital economy. 

This shift towards Web3 enables these institutions to offer more personalized, efficient, and secure services, meeting the modern customer's expectations for digital interactions and investments. As they integrate blockchain technology, they open doors to improved transactional transparency, reduced operational costs, and enhanced customer trust and engagement. Moreover, the move towards digital asset services and asset tokenization reflects a deeper understanding of the evolving asset preferences of modern investors. By offering services in these areas, financial institutions are catering to a growing market that values digital assets as a legitimate and significant part of their investment portfolios.

Furthermore, the adoption of blockchain in payment and settlement processes stands to revolutionize the way transactions are conducted globally. It signifies a move towards more efficient, secure, and cost-effective methods of transferring funds, especially in the international arena. This transition is not only beneficial for the institutions in terms of operations but also enhances the customer experience by offering faster and more reliable transaction processes.

As traditional financial institutions embrace Web3 technologies with the help of solution providers like ChainUp, they are not merely adapting to a new technological trend. Instead, they are actively participating in and driving the transformation of the financial industry, setting new standards for innovation, efficiency, and customer-centric services. This evolution marks a pivotal moment in the history of finance, promising a future where digital and decentralized technologies redefine the very essence of financial interactions and services.

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